Chief Research Officer @ Advertising Research Foundation (ARF)
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded
leader in media and advertising research with more than two decades of industry experience. Earlier
in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media,
and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen
Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media
measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market
research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He
currently sits on the Future State Committee of the National Air and Space Museum. In addition to
leading the research team, Paul will also play an active role in overall ARF leadership, helping to
guide our future direction.
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