Luke Mortensen

Director, Marketing Analytics, Global ROI and Americas @ PayPal

Luke Mortensen is Director of Global ROI within Marketing Analytics at PayPal, based in NYC, responsible for a geographically distributed team overseeing the measurement of marketing performance for PayPal, Venmo, and Xoom across their various marketing channels. He comes from a post- MBA background in consulting (Infosys), media analytics (Conversant/Epsilon), and econometric modeling (IRI), and a pre-MBA background as a professional speaker in leadership training (BTS). Luke specializes in marketing measurement, with special emphasis in paid digital channels and triangulating performance between techniques like LT/MTA attribution, AB testing, and econometric modeling approaches. In his spare time, Luke enjoys NYC dining, audio books, toastmasters, and travel-with-
purpose, such as music festivals.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close

Close Bitnami banner