Director, Marketing Analytics, Global ROI and Americas @ PayPal
Luke Mortensen is Director of Global ROI within Marketing Analytics at PayPal, based in NYC, responsible for a geographically distributed team overseeing the measurement of marketing performance for PayPal, Venmo, and Xoom across their various marketing channels. He comes from a post- MBA background in consulting (Infosys), media analytics (Conversant/Epsilon), and econometric modeling (IRI), and a pre-MBA background as a professional speaker in leadership training (BTS). Luke specializes in marketing measurement, with special emphasis in paid digital channels and triangulating performance between techniques like LT/MTA attribution, AB testing, and econometric modeling approaches. In his spare time, Luke enjoys NYC dining, audio books, toastmasters, and travel-with-
purpose, such as music festivals.
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