One size does not fit all. Every organization is different, and the way that they may approach marketing effectiveness will vary based upon their unique resources and culture. Many organizations still struggle with operationalizing analytics to derive the most value from data due to a lack of a structured process for navigating their limited or constrained budget and internal engagement with the different business units. Join the discussion to:
Benefit from the different perspectives of the panelists as they detail how they have enhanced marketing effectiveness in their individual companies to come away with a new approach to the same problem
Explore the different team structures for you to get a better understanding of the internal structures of different departments
Uncover best practices in relation to stakeholder m
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.