A Marketers Guide: Privacy, Consent and Personalization in the Modern Privacy Era

With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy first world and what technology changes impact marketers? In this session we’ll answer these questions and you’ll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data. Key takeaways include:

 

  • Understand the impact of global privacy regulations on marketers
  • Measure your effectiveness in terms of consent collection, opt-ins and other KPIs
  • Learn more about how to collect first-party data and the future without third-party cookies

 

Ethan Sailers, Marketing Solutions Engineer, OneTrust PreferenceChoice