Rapid Analytics: Responding to Business Shocks

Brands and marketers are going through a period of unprecedented shocks from a rapidly changing business environment. In this action packed 30 minutes, you’ll review how back-testing and propensity analytics can provide marketers actionable insights to guide business decision making amid a volatile environment. No special software or data needed… you will leave this session with approaches that can be implemented using only internal data to help your brand drive increased results.

Dan Keir, Executive Director – Movers, Campaign Strategy & Analytics, Comcast

Cameron Hosmer, Senior Director Marketing Strategy & Planning, Comcast