Data and Analytics to Drive Innovative Products and Services

Data and analytics can provide vast amount of information and insights in regards to your customers needs, wants, habits, etc.  The true value from data and analytics comes when you can turn this information into innovation.  What does this information tell you that can potentially be applied to new products and services or opportunities to engage/serve your customers on a deeper level?  During this session:

  • Learn how to effectively utilize data and analytics to drive innovation and create long-term value for the organization
  • Utilize these innovations to better compliment and address the needs of marketing
  • Understand how to create a business case to get stakeholders aligned with the new innovative tools and processes that have come from analyzing data in a more holistic way

Algernon Callier, Former Vice President, Strategic Innovation, Digital Development and Brand Marketing, Universal Parks & Resorts