Marketers are increasingly faced with customer demands for a higher degree of relevance and personalization but those demands are in opposition with increased rules and regulations relating to how data is used. One thing is for certain, customers require personalization and that personalization will drive growth and increased loyalty. During this session:
- Rethink your current strategies to deliver increased personalization and relevance.
- Explore how brands are focusing their efforts to drive deeper engagement and connection with the customers
- Dive into the tactics of how dynamic content and segmentation can increase the productivity of your marketing communication.
Neil O’Keefe, Vice President, Enterprise CRM & Loyalty, 1-800 Flowers