Throughout the globe, 2020 has been characterized by unprecedented uncertainty that has re-shaped many organizations in ways they never imagined. Agility has grown in importance as a competitive advantage and using data to pinpoint the right customer with the right message at the right moment has never been more important.

Momentum exists to help brands thrive in challenging times and therefore we are proud to announce The Marketing Analytics for Brand Survival Virtual Summit.

The virtual summit will focus on lean, efficient, and responsive marketing analytics strategies that will keep brands not just surviving, but even thriving in difficult times. The way that companies navigate and respond to the unprecedented uncertainty that has been the norm of 2020 will soon prove to be a competitive advantage.

Taking place over two days, this event has been carefully designed to weave easily into your daily schedule to minimize disruption and maximize your learning and networking opportunities.

Join us to acquire the tools and techniques needed to deliver increased personalization and relevance in a time when these skills are especially crucial. At this virtual event, you will have the opportunity to gain tactical knowledge from real-life use cases while networking with like-minded peers from the comfort and safety of your home office.

  • Gain adaptive strategies that have worked for leading marketers to respond to the ever-changing landscape triggered by COVID-19
  • Embrace the art and science of analytics to effectively combine right and left brain thinking to move from insights into action and cultivate engagement not just from your customer base but also internally
  • Explore best practices in targeting and personalization to ensure you are adopting a customer-centric approach to better target your customers to deliver the right message, to the right person at the right time
  • Delve into the current global privacy regulatory landscape to thoroughly understand the growing number of data privacy trends to ensure full compliance while still gaining insight into customer behaviors
  • Examine the latest best practices in attribution to strike a balance between privacy and accuracy with a particular focus on how to navigate a cookie-less world
  • Uncover the foundational principles of storytelling and visualization to gain an understanding of the best ways to utilize these practices to engage and inspire your internal and external audience
  • Achieve the Holy Grail of marketing attribution by creating deep personalization at every touch point
  • Find ways to capitalize on advanced measurement tools such as multi-touch attribution and media mix modeling to take a more holistic view of the overall marketing organization and help to make more informed decisions.

SPEAKERS

Michael Ter Mors

Michael Ter Mors

Director, Digital Marketing

1-800-PACK-RAT

Neil O’Keefe

Neil O’Keefe

Vice President, Enterprise CRM & Loyalty

1-800 Flowers

Aleen Hosdaghian

Aleen Hosdaghian

Senior Director Marketing

Sun Pharma

Disha Harjani

Disha Harjani

Director of Product Partnerships

Shutterstock

Margarita Grisales

Margarita Grisales

Director, Measurement, Analytics & Insights

Golf Channel

Paul Donato

Paul Donato

Chief Research Officer

Advertising Research Foundation (ARF)

Algernon Callier

Algernon Callier

Former Vice President, Strategic Innovation, Digital Development and Brand Marketing

Universal Parks & Resorts

Jessica Bundy

Jessica Bundy

Consumer Insight Manager, Disney Parks, Experiences, & Products

The Walt Disney Company

Jennifer Brett, Ph.D.

Jennifer Brett, Ph.D.

Head of North American Insights, Marketing Solutions

LinkedIn

Doug Bennett

Doug Bennett

Vice President of Data & Analytics

Ashley Furniture Industries, Inc.

Co-Chairperson: Dan Keir

Michael Ter Mors

Executive Director – Movers, Campaign Strategy & Analytics

Comcast

Co-Chairperson: Ali Frost

Michael Ter Mors

Senior Vice President Marketing

Greg Norman Company

Who Should Attend

Cross-Industry C-Suite/EVP/SVP/VP/Senior Director/Directors/Heads with responsibilities in
  • Marketing
  • Marketing Effectiveness
  • Product Marketing
  • eCommerce
  • Data
  • Analytics
  • Marketing ROI
  • Customer Insights
  • Customer Experience
  • Marketing Innovation
  • Digital Marketing
  • Market Research
  • Data Sciences
  • Data Officer

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