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REGISTER BY 08/21/20 AND SAVE $500

Momentum wants to ensure that when you choose to register for one of our live events that you know that your health and safety will always remain our top priority. We are actively working with our venue partner to ensure all proper guidelines are met to create a stressless experience for you, and that we will follow the latest recommendations from both the State government and the CDC. While final determinations will be made based on the circumstances that are present as we get closer to the event, there are a number of models we are currently reviewing that may impact attendee capacities, seating and space requirements and meal services. We will continue to keep you informed of any changes to your on-site experience. #WereAllInThisTogether

Click here for more information.

Marketing Analytics Conference 2020

Momentum’s 5th Annual Marketing Analytics Conference (MAC) 2020 has evolved along with the times to provide you a program that addresses the most creative and effective ways to reach today’s consumer and to measure the impact of your efforts. Building off of the success of previous years, and making sure that we are addressing the most current issues keeping you up at night, top minds from the forefronts of both marketing and data science will share their priorities and processes in order to foster improved cooperation between departments and create an insights driven culture.

Join us to come away with the tools and techniques that are key to creating a customer centered marketing strategy that drives profit as well as:

  • Dive deep into the persona of the modern marketer and data scientist to uncover how marketers can be more data savvy and data scientists can better connect to the customer thereby working more effectively together to create an insights driven culture.
  • Explore best practices in targeting and personalization to ensure you are adopting a customer-centric approach to better target your customers to deliver the right message, to the right person at the right time.
  • Delve into the current global privacy regulatory landscape to thoroughly understand the growing number of data privacy trends to ensure full compliance while still gaining insight into customer behaviors.
  • Examine state of the art technology in deep learning including AI, Machine Learning, Reinforcement Learning, Natural Language Processing to grasp their capabilities to drive increased ROI and personalization,
  • Examine the latest in best practices in attribution to strike a balance between privacy and accuracy with a particular focus on how to navigate a cookie-less world.
  • Uncover the next evolution of data and analytics models to further integrate data and marketing and digitize the customer experience/engagement.
  • Achieve the Holy Grail of marketing attribution by creating deep personalization at every touch point.

Speakers

Carla Borsoi

Carla Borsoi

VP Marketing and Customer Experience

Humm

Jessica Bundy

Jessica Bundy

Consumer Insight Manager, Disney Parks, Experiences, & Products,

The Walt Disney Company

Algernon Callier

Algernon Callier

Universal Parks & Resorts,

Former Vice President, Strategic Innovation, Digital Development and Brand Marketing

Roozbeh Ghaffari

Roozbeh Ghaffari

Professor, Director of Translational Research, Northwestern University & Co-founder & CEO,

Epicore Biosystems

Bill Hoffman

Bill Hoffman

Tradecraft Insights,

Founder and CEO

Aleen Hosdaghian

Aleen Hosdaghian

Senior Director Marketing,

Sun Pharma

Cameron Hosmer

Cameron Hosmer

Comcast,

Senior Director Marketing Strategy & Planning

Alan Magee

Alan Magee

Church’s Chicken,

Vice President Digital Marketing & Technology

Michael Ter Mors

Michael Ter Mors

1-800-PACK-RAT,

Director, Digital Marketing

Co-Chairperson: Ali Frost

Co-Chairperson: Ali Frost

Greg Norman Company,

Senior Vice President Marketing

Co-Chairperson: Dan Keir

Co-Chairperson: Dan Keir

Comcast,

Executive Director – Movers, Campaign Strategy & Analytics

Doug Bennett

Doug Bennett

Ashley Furniture Industries, Inc.,

Vice President of Data & Analytics

Jennifer Brett, Ph.D.

Jennifer Brett, Ph.D.

LinkedIn,

Head of North American Insights, Marketing Solutions

Paul Donato

Paul Donato

Advertising Research Foundation (ARF),

Chief Research Officer

Mike Edelhart

Mike Edelhart

Joyance,

Managing Director

Margarita Grisales

Margarita Grisales

Golf Channel,

Director, Measurement, Analytics & Insights

Disha Harjani

Disha Harjani

Shutterstock,

Director of Product Partnerships

Chris Harrison

Chris Harrison

FullContact,

President

Beverly Jackson

Beverly Jackson

Social Promotional Strategy,

Vice President

Neil O’Keefe

Neil O’Keefe

1-800 Flowers,

Vice President, Enterprise CRM & Loyalty

“Momentum brings tremendous efficiency and decades of experience to their execution of events. They have a deep network of industry experts, a strong reputation for exceeding expectations and always deliver a truly best in class event experience for all stakeholders including speakers, attendees, sponsors and partners like the Data & Marketing Association.”

Neil O’Keefe

Vice President, Enterprise CRM & Loyalty,

1-800 Flowers

“MAC is one of the most informative and pleasant conferences you can go to. It was my first time going to MAC 2019 at Atlanta and I had immense learnings from almost every session. Some of the speakers were just so inspirational where you would want to just listen to them for the entire day! I’m truly passionate about data and data science and MAC gave me the opportunity to learn more in this field. My learnings from MAC was so thought provoking and helped me present new strategies to my team and company. I truly enjoy being a part of MAC and will always look forward to being a part of their events!”

Swathi Annamalai

Director, Marketing Analytics

Patelco Credit Union

Who Should Attend:

Cross-Industry C-Suite/EVP/SVP/VP/Senior Director/Directors/Heads with responsibilities in:

  • Marketing
  • Marketing Effectiveness
  • Product Marketing
  • eCommerce
  • Data
  • Analytics
  • Marketing ROI
  • Customer Insights
  • Customer Experience
  • Marketing Innovation
  • Digital Marketing
  • Market Research
  • Data Science
  • Data Officer
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VENUE

Caribe Royale All-Suite Hotel & Convention Center, Orlando, FL

www.cariberoyale.com

8101 World Center Dr, Orlando, FL 32821, USA

+1 407-238-8000

To make a reservation and secure the lowest hotel rate negotiated by Momentum Events, click here.

Plan a Disney vacation while you are here! Check out reduced park pricing! 

*Momentum is not affiliated with Exhibition Housing Management (EHM)/Exhibitors Housing Services (EHS) or any third-party booking agencies, housing bureaus or travel companies. E In the event that an outside party contacts you for any type of hotel or travel arrangements, please disregard these solicitations and kindly email us at info@momentumevents.com. Momentum has not authorized these companies to contact you and we do not verify the legitimacy of the services or rates offered. Please book your guest rooms through Momentum’s reserved guest room block using the details provided.

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